NICOLE CAPÓ MARTÍNEZ
MOBILE: (787) 209-5588 • EMAIL: NICOLE@CURANDERA.CLUB • INSTA: @NICOLE.CAPO / @CURANDERA.CLUB
RETAIL MANAGER January 2019-Present
She Loves Me, Washington, DC
•Scout and merchandise new products for the shop, maintaining rotating displays week to week.
•Process flowers for shop flower bar; assist with creating custom bouquets.
•Manage daily shop operations.
FOUNDER + CREATIVE DIRECTOR October 2017-Present
Curandera Club, Washington, DC
•Develop and execute programming, social media and web content, and PR strategies.
•Facilitate and manage all aspects of event planning.
•Create blog content for Navegando.
COMMUNITY LIAISON March 2017-November 2018
The LINE DC + Adams Morgan Community Center, Washington, DC
•Manage community relations, including outreach to neighbors and artists who would be interested in using the Community Center facilities. Attend relevant events as a LINE DC representative.
•Oversee all aspects of Community Center operations, including scheduling and programming.
FREELANCE BLOGGER/COPYWRITER September 2016-Present
•Strategize and create marketing copy for web and social media, collaborating with local media to expand brand audience.
•Manage email accounts and respond to customer inquiries as needed.
•Manage event booths and assist with customer needs in person.
•Assist with completion of administrative and creative tasks as needed, including but not limited to: fulfilling online orders, cutting images for collage work, researching, etc.
•Find, pitch, and write effective news pieces, book and theater reviews, personal essays in line with publication's strategic goals on a deadline.
•Create marketing copy -- including newsletters, blog posts, and social media -- for artists small businesses.
•Publications/clients include he Daily Lounge, Design*Sponge, The Literary Review, On She Goes, MATINE, Kate Zaremba Company and Righteous Cheese, among others.
SHOP MANAGER/TRAINING + WEB SPECIALIST October 2014-September 2016
Salt & Sundry, Washington, DC
•Developed product copy for web, created a Style Guide for future web managers, and managed online store presence.
•Assisted in creation of training documents to educate new employees on shop procedures and products, and created opportunities for training on pantry and cocktail goods.
•Brainstormed, prepared, and executed marketing plans, shop events, and window and in-store displays.
FREELANCE WEB CONSULTANT/MANAGER June 2015-December 2016
•Update and manage websites for professionals and recommend changes as needed.
•Clients include: Eva Calonder, designer. Bethanne Patrick, author. Nycci Nellis, food reporter.
SERVICE DIRECTOR June 2013-May 2014
Righteous Cheese, Washington, DC
•Responsible for customer service, both in-person and through management of shop email account.
•Prepared and executed plans for promoting new products and events via social media.
•Assisted in both on- and off-site event planning and coordination, including weekly classes.
•mother tongue・June, 2018
a memoir in essays and poems: on growing up in Puerto Rico, on wounds reopened after a crisis, on finding yourself even when you feel like you don't belong
•what makes you soft ・ April, 2018
a collection of poems and meditations to guide you on your road towards radical self love.
National Trust For Historic Preservation, Washington, DC August 2018
•Traveled on the final stretch of Route 66 from Kingman, AZ, to Santa Monica, CA, to raise awareness about the National Trust for Historic Preservation's campaign to designate Route 66 as a National Historic Trail.
•Assisted with meet-ups and interviewed locals along the Route.
•Wrote several articles and an Instagram takeover for the Trust as well as the trip's sponsors, Polaroid and Airstream.
A Creative DC, Washington, DC July 2015-December 2016
•Helped promote local businesses and makers through social media, data collection and organization, and events.
•As of February 2016, assisted with DSLBD’s new “Made in DC” initiative through networking events and panels.
Habitat for Humanity, New Orleans, Louisiana March 2009 + January 2010
• Assisted in rebuilding homes in the Lower 9th Ward as well as the Musician’s Village.
Completely bilingual in English/Spanish. Proficient in Microsoft Office/Final Cut Pro.
Experienced in WordPress/SquareSpace blogging. Excellent writing and copy editing skills.
George Washington University Washington, D.C. • May 2011
B.A. in Journalism and Mass Media